Who we are

About Diana's Seafood

The Fish Market

Diana’s Seafood is Toronto’s finest fresh fish market, providing our customers with a wide variety of fresh fish and seafood from all over the world. At Diana’s Seafood, you can guarantee our shelves to be stocked with a multitude of products from under the sea – including whole, head-on fresh fish, live lobsters, fresh fillets (cut in-house), frozen seafood, shellfish, and the largest selection of oysters to be found in the city. 

Diana’s Seafood also operates a foodservice distribution center, providing our wide fish and seafood offerings to many of Toronto’s best hotels and restaurants. 

At Diana’s Seafood, we are committed to providing our customers with the freshest and highest quality of seafood. 

Diana's Seafood History

This Is Our Story

Diana's Seafood has a long-standing history in Toronto.  It has been around for over 35+ years and has become a staple within its community. 


Diana’s Seafood was founded by the husband-and-wife duo – Diana and Nino Cicirello – in 1986. Diana and Nino initially began Diana’s Seafood as a wholesale and distribution of fresh fish and seafood products to a large grocery chain.


Retail Store Opens

With time, as their incredible reputation in the industry grew and their business evolved, Diana and Nino began to focus their distribution business primarily to the city’s top restaurants and hotels. They opened the retail store in 1998, and it quickly grew to be known – as it is today – to be the place to buy fish in Toronto.

Eataly Joint Venture

In 2019, Diana’s entered a joint venture with Eataly Toronto – opening a second location and fresh fish counter in Eataly’s first Canadian location, in the heart of downtown Toronto. Now, customers can also shop a selection of Diana’s products in Eataly as well as continue to visit our flagship store in Scarborough. 



Today, Diana’s Seafood continues to be a destination for customers to shop the freshest fish in the city and a supplier to Toronto’s top restaurants. 


Frequently Asked Questions

The most popular requests from our customers.

Do you offer home delivery?
Diana’s Seafood offers at-home delivery via the following third-party option:

  • The Gocery App – Purchase the Gocery App on your smartphone and enter your postal code to determine if you are eligible for at home delivery
  • Eataly – Visit  www.shoptoronto.eataly.ca where some of Diana’s x Eataly product offerings are available for home delivery
  • Ocean Miracle – Visit  www.oceanmiracle.com where some of Diana’s Seafood oysters are available for home delivery
Do you offer fish cleaning services?

Yes, fish cleaning is provided free of charge with your purchase of any whole fish from our market! Our fish cutters are experienced, industry veterans who can cut and clean your fish to your liking!

Do you shuck oysters?

No, we don’t shuck oysters in-house but our experienced retail staff can provide you with the best tips and tricks of the trade and send you home with all of your oyster-shucking needs. Knives, boards and oyster accoutrements all sold separately in the store. 

Do you have 'X' item in stock?

Dealing with a fresh, wild, perishable product means that our inventory is always changing. It is best to call in-store ahead of time or come visit us to be sure if an item you are looking for is in stock!

Do you provide wholesale pricing?

Yes, please contact us via telephone to inquire about wholesale pricing or complete our online form.